For this final task you are going to look at the external influences on business activity. There is a useful acronym for these influences - PESTLE.

  These are introduced below:

P   Political influences (the affect on business of war, political decisions eg Brexit)

E   Economic influences (Boom, recession)

S  Social influences (new fashions, changes in the population size and make up)

T  Technological influences  (new inventions, communication advancements)

L  Legal influences (the law and how it influences business behaviour - eg health and safety, consumer protection, employee protection.)

E  Environment (weather, pollution, concern for the future of thee planet)

Read the powerpoint below to find out more about the external environment.

TASK

Create a powerpoint with 7 slides or a poster to show how a business of your choice can be affected by PESTLE.  Use one of the businesses you collected information on in task 2.  eg Pets at Home have been very favourably influenced by the ever increasing trend to pamper pets (Social influence).  Pet accessories are not usually essential purchases so Pets at Home benefit when the economy is doing well.  If people have lots of disposable income, businesses that sell luxury or non-essential items do well.  Try to give an example for each element of PESTLE.

We will publish a Firefly page of the best posters and ppts.